Saturday, May 10, 2008

Quickie Observations -- part 1

Perth -- Any Day

These are just things that I have noticed since coming back.

Burger King is called Hungry Jacks in Australia. Hungry Jack’s® is a franchise of the international Burger King™ Corporation and has operated in Australia since 1971. The first restaurant in the Perth suburb of Innaloo opened on the 18th April 1971. Since then over 300 locations have Hungry Jacks. Why is Hungry Jacks allowed only in Australia? The Burger King™ Corporation embarked on an expansion program opening company and franchised restaurants under the Burger King™ trademark. This strategy was later reviewed in Australia and it was agreed that a single brand was more appropriate and that the 30 year heritage of the Hungry Jack’s® trademark was the most appropriate to move the business forward.

When you go to a petrol (gas) station you can't swipe your credit card at the pump, fill up, and be on your way. Every car has to fill up and then you have to go into the store to pay. This is very inefficient. The lines of cars at certain times remind me of when I was in France in 2000 and there was a petrol shortage. And this is business as usual. Hmmmm. I am suprised that the petrol companies have not studied this inefficiency or that people have not complained.

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